North Texas's sweet and savory food truck.

After a successful year with the Dallas Cowboys at AT&T Stadium, a waffle pop and savory snack food truck is expanding in Dallas-Fort Worth.

North Texas resident Nancy Rodriguez and her fiance Christopher Rasmussen founded Mama Lama Sweets after his MBA. 

Rodriguez launched a food truck business in 2019 and did three events in her hometown of El Paso before moving to Fort Worth and leaving the truck with her brother in Waxahachie.

Rasmussen replied, "No, with an MBA I think I can go for more broad picture." She replied, “Well you'd be astonished how much $5 a pop will mount up over time.”

After summer, Rasmussen and Rodriguez had to create a fall and winter menu. Rodriguez's love of waffles inspired the couple's waffle pop flavor combinations.

Rasmussen said Mama Lama Sweets' inaugural waffle pop pop-up at Trinity Park in Fort Worth was successful. A year and four months later, they were parked all over North Texas, including on South Hemphill Street and at Panther City Barbeque.

Rodriguez's daughter's childhood rhyming phase inspired the business name. Rasmussen stated she called Rodriguez "Mother, lama, coma, zama." That complements the truck's attractiveness.

Retro pink with blue accent, the truck resembles an ice cream truck. Rasmussen said they liked that its noticeable everywhere they go.



Rasmussen said last year Mama Lama Sweets was pushed up from the food truck queue for Dallas Cowboys games at AT&T Stadium.

“When people said ‘What is this?' things really took off. Waffle pop? "People in Fort Worth are starting to recognize our brand," he said.

Strawberry-cream, Nutella-banana, and Oreo waffle pops are popular menu items.

Rasmussen said their best-selling panini is the turkey pesto with honey turkey, provolone cheese, pesto, and sun-dried tomatoes on ciabatta.

Mama Lama Sweets joined Klyde Warren Park in Dallas this week and will have regular parking days. The Truck Yard in Alliance Town Center will test the truck in April.

Mama Lama Sweets holds pop-ups at 4037 Hemphill St. in front of Advance Auto Parts, Martin House Brewery, Panther City BBQ, and other Near Southside restaurants.